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Donate for Life | Donor Card Wallet App (iOS)

Donation registration and reward mobile application
Statement
Organ donation is one of most important acts a person can perform. It helps save lives. It aids in critical research. Donation for Life wanted to increase organ donations by partnering with sponsors to offer incentives for those that choose to register. These programs have proven to be complicated to use for both participants and sponsors. 
Journey
Users showed that they wanted a program that would allow them to to be able to access offers, change settings and share their status with those they trust from one app. For the MVP the focus was set on increased registration of new donors and increased interaction with sponsor’s apps and offers. 

Wireframes

The approach started by crafting a brand that is modern, strong and balanced. This would reflect the program. We played with several themes and eventually settled on the toro or bull. Few things embody the ideal of strength and balance.

Card Types and Settings

To bring real value to the DFL Sponsor program the native application format was chosen. This allowed easy access to donation features, offers and sharing all in one space. This format also deeper integration with hardware features such as alerts and sharing. A smooth and fun interface proved crucial for user engagement.

Card Types and Settings

To bring real value to the DFL Sponsor program the native application format was chosen. This allowed easy access to donation features, offers and sharing all in one space. This format also deeper integration with hardware features such as alerts and sharing. A smooth and fun interface proved crucial for user engagement.

Sharing Card

The sharing of the card allows for a person to share their donor information with a trusted friend or family member so that, should the donor be unable to state their wishes doctors can have a verifiable way to check quickly in the moment.

Take Aways

The idea was to allow people to have a frictionless experience with the offers partners wanted to offer exclusively to donors. The discounts were given a simple management and connection to the OS wallet system. The improved connection and ease of use created value for participants and good brand equity for the partner